In the old west a company branded its livestock with a single visual mark to identify itself and stand out from the herd.

In the new west brand identity encompasses all five senses.

We specialize in the audio part- creating the distinctive sound of your brand.

Your company’s unique audio fingerprint, or AudioID™ as we call it, communicates who you are with tremendous power and focus. It does so using the pre-verbal language of music and sound to tap directly into the emotions of your target audience.

When this happens effectively, your customer has a direct experience of who you are and what you stand for.

The result? Your brand connects with people in meaningful and lasting ways.

Our AudioID™ brand integration plan combines marketing expertise with music and sound firepower. This integration includes all aspects of your touch points- from award-winning commercial work on your television to the sound of the seatbelt ding in your car.

And since each AudioID™ project is unique and requires a specific set of goals and attributes, we offer a range of services including;

Audio Branding Objectives
Competitive Sample- a survey of competing brands
Identity Mapping™- defines your companies brand characteristics and tolerance for risk
Creative Strategy- translates your “brandmap™” into audio concepts.

Audio Branding Attributes
Mnemonic Design (audio logos)
Environmental (installations, in-store, in-restaurant, in-flight, live events)
Interactive- (websites, podcasts, mobile)
Advertising- (TV, Radio)

examples

The Sound Of Color
What's the sound of red? Blue? Green? Black? Yellow? San Fran-based Re-Hab commissioned 5 artists and 5 design firms to answer this question. We answered it by creating the site's sonic logo. To experience it click the logo above.

Mitsubishi Mnemonic
The agency working with the automaker asked us to create an audio branding commercial tag, also known as a 'mnemonic.' Our main directive came from the attributes of the brand promising performance, power, precision, and legacy.

Live Earth-Audio Branding the Biggest Concert In History.
We were asked by Al Gore’s Live Earth production company to help sonify their broadcast theme. How did we do it? We used the universal message of distress, the audio signal “SOS,” and turned it into a powerful brand identifier. The concert’s message, the music, and the audience were connected through our original emotive musical score.

“Welcome to Chilis”. Logo
This network broadcast campaign is based around the sights, sounds, and smells of walking into a chili’s and hearing the friendly “Welcome to Chili’s” from the hostess. We were asked by GSD&M to create an indy-band track to brand the 2007 campaign. The familiar “Welcome To Chilis” mnemonic was derived from this track.